5 Elements of Branding and Marketing
And Why You Need All of Them
When starting or running a small business, branding and purpose are two of the most important factors. Having a strong brand can help your customers identify your company as well as what it represents, quickly and easily. And having a clear purpose gives your business a direction and something to strive for. So, how do you go about creating a powerful brand and achieving your purpose?
Strategies for Small Businesses (SFSB) has a free tool to get started. Register here and we will send you our Branding and Purpose Checklist to help you determine how your business measures up and also what might need some tweaking.
I am often asked, “What do you see as the top items to implement in order for my business to be “found” in today’s market?”
BRANDING, PURPOSE, and MESSAGE are at the top!
You need all 5 of these elements to be solid and working together to create your footprint in the world today. It does not matter if you are offering online services or ship physical products or have an actual storefront for people to walk into and purchase their items. Your business could be a restaurant or a shoe store. You could be a real estate agent or a coach. In any case, you must have all these items in place to build your business.
There are many types of businesses out there and the importance of Internet Visibility has increased 10-fold through recent times. There’s a limited amount of time for your intended audience to find you, be attracted to you, and then stay connected to you..
By having these 5 elements in place, you begin to build that foothold that will capture your prospects’ attention.
Your Branding and Purpose should be revisited at a minimum of once a year. It is a great practice at the end of the year when you are doing your end-of-year audit in your business for the successes and “might need to change that” review you do.
WHOM ARE YOU TRYING TO REACH?
The purpose of your business should be to support your branding, and vice versa. You need to know whom you are speaking to in order to create a recognizable logo and style that resonates with them. Positioning yourself in the market is essential for reaching your target consumer. Once you have their attention, build a marketing strategy that will continue engaging them. If you want help creating or executing any of these aspects of your digital marketing plan, SFSB is here for you! Just opt-in for our free Brand and Purpose Checklist below and we’ll get started helping you achieve online success.
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