The Power of a One-Page Business Plan and Continuous Updates
Welcome to the Make It Happen Podcast, brought to you by Strategies for Small Businesses.
In today's podcast, we will delve into the significance of a one-page business plan and how consistently reviewing it and if needed updating it can benefit you in various ways. Many entrepreneurs may think that once they've created a business plan at the outset of their venture, they're finished with that aspect of planning. However, over time, the dynamics of your business can evolve significantly, making it crucial to revisit and revise your business plan periodically.
At the end of each year, we recommend that our clients review their business plans to align them with their upcoming goals and strategies for the new year. However, we also advocate for more frequent reviews, such as quarterly assessments. Regular reviews not only ensure that your plan stays relevant but also contribute to enhancing clarity and focus in your business endeavors.

One of the key advantages of a one-page business plan is its simplicity and accessibility. It serves as a concise roadmap that can be easily referenced and shared with stakeholders, including potential partners or investors during networking events. This document contains essential aspects for you to keep in mind while building your business, such as your business goals, target market, products or services offered, and financial projections.
Flexibility is another crucial aspect to consider when working with a business plan. Recognize that your business environment and strategies may evolve, requiring adjustments to your plan. Embracing this flexibility allows you to adapt to changing market conditions and opportunities effectively.


Decision-making becomes more streamlined and strategic with a well-defined business plan. It acts as a guiding framework, helping you evaluate new ideas or opportunities by assessing their alignment with your core business objectives. This process aids in prioritizing initiatives that contribute most effectively to your long-term vision.
Effective communication is facilitated by a clear and concise business plan. When you have a well-articulated plan, you can convey your business goals, strategies, and value proposition more confidently and persuasively to stakeholders, clients, and team members.

I invite you to go over to StrategiesForSmallBusinesses.com and download the Branding and Purpose Checklist. This will help you work through the questions you need to answer and really helps you have a focused dive into all of your Branding.
If you have any questions, remember we're always here for you. Just utilize the question button on the website and will get back to you.
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We provide a simple one-page business plan template that is easy to fill out and encourages clients to craft a narrative around their business goals and strategies. Whether you prefer a structured format or a more narrative approach, the key is to have a documented plan that guides your actions and decisions throughout the year.
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We encourage you to not only create that one-page business plan but to be sure to revisit it and set "evaluation" times throughout the year. Suggestion, consider participating in our "Have-Need-Do" Business Check-In. This is a 5-day business check-in program designed to help you align your actions with your business plan effectively. These are conducted throughout the year allowing for sufficient time to focus on evaluating what you "planned" and what is happening, the good and the not-so-good. We look forward to assisting you in refining your business strategies and achieving your goals. You can register for the 5-Day Have-Need-Do Business Check-in HERE
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Strategies for Small Businesses is an agency with a laser-focus on strategies supporting small businesses both online and offline. Our support ranges from Brand Strategy to Marketing Strategy, to Task Implementation Strategy, to Team Management Strategy.